Niobium Brand Mark
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Brand Identity · 2025

Niobium

(01) Brand Mark São Paulo, BR

Client

Niobium AI Agency

Services

Brand Design
Graphic Design · UI

Tools

Illustrator
Photoshop · Figma

Year

2025

01

Visual identity for a
Brazilian AI agency.

Logo and brand elements highlighting tech innovation and premium market positioning. The design communicates advanced technology, continuous innovation, and intelligent solutions through modern and angular characteristics — conveying movement and precision.

Brand Mark

(01 / 05)

01

Symbol &
Typography

The Niobium symbol represents advanced technology, continuous innovation, and intelligent solutions. Modern and angular characteristics convey movement and precision. The vibrant green symbolizes growth and innovation, while strong typography reinforces trust and clarity.

Niobium brand mark

The Spacing

(02 / 05)

02

Clear Space
& Exclusion

The protective area establishes the clear space around the logo to maintain visibility and integrity. Spacing uses a 1x proportion derived from the height of the smallest square formed by the internal line thickness of the Niobium symbol.

Niobium logo spacing

Icon

(03 / 05)

03

App Icon
& Favicon

The Niobium icon serves as the visual synthesis of the identity — maintaining strength and legibility across all applications. Optimized for apps, shortcuts, interfaces, and social platforms.

Niobium icon

Tints & Tones

(04 / 05)

04

Color
Palette

Two essential forces: Niobium Green — a vibrant lime representing energy and technological advancement — and Niobium Gray — a deep charcoal representing solidity, authority, and trust.

Niobium color palette

Niobium Green

#C8FF00

Niobium Gray

#212121

Applications

(05 / 05)
Niobium application 1 Niobium application 2
Niobium application 3
Niobium application 4
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