Niobium
Client
Niobium AI Agency
Services
Brand Design
Graphic Design · UI
Tools
Illustrator
Photoshop · Figma
Year
2025
Visual identity for a
Brazilian AI agency.
Logo and brand elements highlighting tech innovation and premium market positioning. The design communicates advanced technology, continuous innovation, and intelligent solutions through modern and angular characteristics — conveying movement and precision.
Brand Mark
(01 / 05)01
Symbol &
Typography
The Niobium symbol represents advanced technology, continuous innovation, and intelligent solutions. Modern and angular characteristics convey movement and precision. The vibrant green symbolizes growth and innovation, while strong typography reinforces trust and clarity.
The Spacing
(02 / 05)02
Clear Space
& Exclusion
The protective area establishes the clear space around the logo to maintain visibility and integrity. Spacing uses a 1x proportion derived from the height of the smallest square formed by the internal line thickness of the Niobium symbol.
Icon
(03 / 05)03
App Icon
& Favicon
The Niobium icon serves as the visual synthesis of the identity — maintaining strength and legibility across all applications. Optimized for apps, shortcuts, interfaces, and social platforms.
Tints & Tones
(04 / 05)04
Color
Palette
Two essential forces: Niobium Green — a vibrant lime representing energy and technological advancement — and Niobium Gray — a deep charcoal representing solidity, authority, and trust.
Niobium Green
#C8FF00
Niobium Gray
#212121
Applications
(05 / 05)